Bill Rapp, CRE BrokerWhen to Hold vs Sell Commercial Real Estate: A Strategic Decision Framework for Houston Investors In today’s market — especially heading into what many are calling a price discovery cycle in 2026 — commercial property owners in Houston, Katy, and Fulshear are facing a pivotal question: Do I hold… or is it time to sell?
Bill Rapp, CRE BrokerWhy Investors Should Buy Before the Next Fed Pivot The most profitable commercial real estate investments are rarely made after the Federal Reserve changes course. They are made before it happens—when uncertainty is high, pricing is soft, and competition is thin.
Bill Rapp, CRE BrokerWhy More CRE Deals Will Be Won by Capital, Not Price For most of the last real estate cycle, price dominated negotiations. Buyers stretched, sellers pushed, and financing was an afterthought—until it wasn’t.
Bill Rapp, CRE BrokerInflation & CRE: What Investors Must Know Inflation is no longer a background risk — it is a defining force shaping today’s commercial real estate (CRE) market. For investors and business owners, understanding how inflation impacts rents, expenses, cap rates, and financing is critical to protecting cash flow and long-term value.